YAHOO! MOBILE AD SPECS
We are first to adopt the new MMA (Mobile Marketing Association) advertising guidelines globally, making buying mobile advertising easier by using a standard ad format. Mobile requires four different sized images which can be linked to your .mobi or .wap site. No mobile presence? We can build and host a landing page for your mobile campaign with click-to-call, url, e-mail, SMS and Store Locator.

RICH MEDIA FORMATS
Yahoo! offers a wide variety of the industry leading Rich Media formats. Dynamic and highly interactive, Rich Media draws the user in and outperforms standard media. Delivering a strong impact to the user, Rich Media creates a compelling and rich user experience.

RICH MEDIA PARTNERS
Our network of Rich Media partners includes industry leaders who are consistently on the cutting edge. With partners like Eyeblaster, Eyewonder, Interpolls, Klipmart and Pointroll, and their suite of Rich Media formats, you can leverage the latest and greatest technology to attract your target audience. Don’t see your favorite Rich Media vendor on our list? Rest assured; we also offer flexibility in working with other vendors.

THIRD PARTY VENDORS
Yahoo! offers a wide network of Third Party Ad Serving vendors. We have three tiers of certification for our vendors that reflect their level of volume and performance: Basic, Gold, and Platinum. Don’t see your favorite Third Party Ad Serving vendor on our list? That’s OK. We can certify additional Third Parties at your request.

DISPLAY ADVERTISING GUIDELINES
Get access to information about the type of content Yahoo! allows in display advertising. We also highlight the most frequent problems we encounter with creative submissions to help you avoid delays in launching your campaign.