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Graphical + Text Ads
Yahoo! Mobile Ad Specs
We are first to adopt the new MMA (Mobile Marketing Association) advertising guidelines globally, making buying mobile advertising easier by using a standard ad format. Mobile requires four different sized images which can be linked to your .mobi or .wap site. No mobile presence? We can build and host a landing page for your mobile campaign with click-to-call, url, e-mail, SMS and Store Locator.


Graphical + Text

 Image   
H x W

Text Links Max

Image
Max File Size

File Format

Download Yahoo Go Now!
300x50
  24 chars
5.0 KB
.gif, .jpg, .png

Download Yahoo Go!
216x36
18 chars

3.0 KB
.gif, .jpg, .png

Download Go!
168x28
12 chars

2.0 KB
.gif, .jpg, .png

Download
120x20
8 chars

1.0 KB
.gif, .jpg, .png

AVAILABILITY:

US: Front Page, Mail, Messenger, Finance, News, Sports, Weather Movies.
For international, please contact your local sales representative.
FILE FORMAT:

Supported file types are .gif, .jpeg and .png.
FILE SIZE:
300x50 = 5.0 KB, 216x36=3.0 KB, 168x28= 2.0 KB, 120x20=1.0 KB
ANIMATION/LOOPING:
Animated image files allowed. Must meet HxW, file size and format specifications.
VIDEO:

Format: MPEG‐4 part 2, 4.0 Mbps H.264, 3.0 Mbps MPEG‐2, 6.0 Mbps Windows Media® 9, 3.0 Mbps
Length: 30 seconds max
AUDIO:
Video Ads Only: 30 seconds maximum on audio served in conjunction with a video stream (AAC Format)
DATA COLLECTION:
Mobile campaign performance metrics are available in our Advertising Reporting Center. Click-to action data available for Yahoo hosted landing pages can be accessed via the “Mobile” link under Reports on the main page.
CLOSE BUTTON RESTRICTIONS:
N/A
HOT SPOT RESTRICTIONS:
N/A
BORDER RESTRICTIONS:
Ads without a border MUST have a high contrast background color that does not mimic the color of the page it serves on.
FREQUENCY CAP RESTRICTIONS:
None.  Mobile supports frequency capping.
OTHER RESTRICTIONS:
  • 3rd Party Ad Serving
  • Linking urls must link to a wap site specifically optimized for mobile phones (no websites)
SUBMISSION GUIDELINES:

Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date


Mobile ads must be submitted 3 business days prior to launch to enable thorough testing. Contact your Sales Representative for additional details. Creative submissions should include the following:

  • Advertiser name
  • Yahoo! Insertion Order number
  • Detailed trafficking instructions
  • Creative files
  • Alternate text (if applicable)
  • Linking URL
  • 3rd party tags (if applicable)
3rd party tags and linking urls for wap sites must be live at the time of submission to enable thorough testing before launch.
YAHOO ADVERTISEMENT POLICY:
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
  • Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
  • Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
  • Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
  • All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
  • Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
  • Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
  • The sponsor of any advertising message appearing on the U.S. Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.
ACCEPTED RICH MEDIA VENDORS:
N/A
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Graphical Ads
Yahoo! Mobile Ad Specs
We are first to adopt the new MMA (Mobile Marketing Association) advertising guidelines globally, making buying mobile advertising easier by using a standard ad format. Mobile requires four different sized images which can be linked to your .mobi or .wap site. No mobile presence? We can build and host a landing page for your mobile campaign with click-to-call, url, e-mail, SMS and Store Locator.


Graphical Ads
 Image   
H x W

Text Links Max

Image
Max File Size

File Format


300x50
N/A
5.0 KB
.gif, .jpg, .png


216x36
N/A

3.0 KB
.gif, .jpg, .png


168x28
N/A

2.0 KB
.gif, .jpg, .png


120x20
N/A

1.0 KB
.gif, .jpg, .png

AVAILABILITY:

US: Front Page, Mail, Messenger, Finance, News, Sports, Weather Movies.
For international, please contact your local sales representative.
FILE FORMAT:

Supported file types are .gif, .jpeg and .png.
FILE SIZE:
300x50 = 5.0 KB, 216x36=3.0 KB, 168x28= 2.0 KB, 120x20=1.0 KB
ANIMATION/LOOPING:
Animated image files allowed. Must meet HxW, file size and format specifications.
VIDEO:

Format: MPEG‐4 part 2, 4.0 Mbps H.264, 3.0 Mbps MPEG‐2, 6.0 Mbps Windows Media® 9, 3.0 Mbps
Length: 30 seconds max
AUDIO:
Video Ads Only: 30 seconds maximum on audio served in conjunction with a video stream (AAC Format)
DATA COLLECTION:
Mobile campaign performance metrics are available in our Advertising Reporting Center. Click-to action data available for Yahoo hosted landing pages can be accessed via the “Mobile” link under Reports on the main page.
CLOSE BUTTON RESTRICTIONS:
N/A
HOT SPOT RESTRICTIONS:
N/A
BORDER RESTRICTIONS:
Ads without a border MUST have a high contrast background color that does not mimic the color of the page it serves on.
FREQUENCY CAP RESTRICTIONS:
None.  Mobile supports frequency capping.
OTHER RESTRICTIONS:
  • 3rd Party Ad Serving
  • Linking urls must link to a wap site specifically optimized for mobile phones (no websites)
SUBMISSION GUIDELINES:

Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.


Mobile ads must be submitted 3 business days prior to launch to enable thorough testing. Contact your Sales Representative for additional details. Creative submissions should include the following:

  • Advertiser name
  • Yahoo! Insertion Order number
  • Detailed trafficking instructions
  • Creative files
  • Alternate text (if applicable)
  • Linking URL
  • 3rd party tags (if applicable)
3rd party tags and linking urls for wap sites must be live at the time of submission to enable thorough testing before launch.
YAHOO ADVERTISEMENT POLICY:
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
  • Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
  • Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
  • Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
  • All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
  • Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
  • Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
  • The sponsor of any advertising message appearing on the U.S. Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.
ACCEPTED RICH MEDIA VENDORS:
N/A
Back To Top
Text Ads
Yahoo! Mobile Ad Specs
We are first to adopt the new MMA (Mobile Marketing Association) advertising guidelines globally, making buying mobile advertising easier by using a standard ad format. Mobile requires four different sized images which can be linked to your .mobi or .wap site. No mobile presence? We can build and host a landing page for your mobile campaign with click-to-call, url, e-mail, SMS and Store Locator.


Text
Image   
H x W

Text Links Max

Image
Max File Size

File Format
Download Yahoo Go Now!

N/A
  24 chars
5.0 KB
N/A
Download Yahoo Go!

N/A
18 chars

3.0 KB
N/A
Download Go!
N/A
12 chars

2.0 KB
N/A
Download
N/A
8 chars

1.0 KB
N/A

AVAILABILITY:

US: Front Page, Mail, Messenger, Finance, News, Sports, Weather Movies.
For international, please contact your local sales representative.
FILE FORMAT:

Supported file types are .gif, .jpeg and .png.
FILE SIZE:
300x50 = 5.0 KB, 216x36=3.0 KB, 168x28= 2.0 KB, 120x20=1.0 KB
ANIMATION/LOOPING:
Animated image files allowed. Must meet HxW, file size and format specifications.
VIDEO:

Format: MPEG‐4 part 2, 4.0 Mbps H.264, 3.0 Mbps MPEG‐2, 6.0 Mbps Windows Media® 9, 3.0 Mbps
Length: 30 seconds max
AUDIO:
Video Ads Only: 30 seconds maximum on audio served in conjunction with a video stream (AAC Format)
DATA COLLECTION:
Mobile campaign performance metrics are available in our Advertising Reporting Center. Click-to action data available for Yahoo hosted landing pages can be accessed via the “Mobile” link under Reports on the main page.
CLOSE BUTTON RESTRICTIONS:
N/A
HOT SPOT RESTRICTIONS:
N/A
BORDER RESTRICTIONS:
Ads without a border MUST have a high contrast background color that does not mimic the color of the page it serves on.
FREQUENCY CAP RESTRICTIONS:
None.  Mobile supports frequency capping.
OTHER RESTRICTIONS:
  • 3rd Party Ad Serving
  • Linking urls must link to a wap site specifically optimized for mobile phones (no websites)
SUBMISSION GUIDELINES:

Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.


Rich media ads must be submitted 5 business days prior to launch to enable thorough testing. Contact your Sales Representative for additional details. Creative submissions should include the following:

  • Advertiser name
  • Yahoo! Insertion Order number
  • Detailed trafficking instructions
  • Creative files
  • Alternate text (if applicable)
  • Linking URL
  • 3rd party tags (if applicable)
3rd party tags must be live at the time of submission to enable thorough testing before launch. For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user's browser does not support Flash 6.0 and above.
YAHOO ADVERTISEMENT POLICY:
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
  • Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
  • Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
  • Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
  • All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
  • Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
  • Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
  • The sponsor of any advertising message appearing on the U.S. Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.
ACCEPTED RICH MEDIA VENDORS:
N/A
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Landing Page Spec
 
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