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Solutions - Rich Media Formats - Audio Player Streaming
Audio Player Streaming
Audio/Radio Player Streaming ad units run within Yahoo! Music. These ads use 100% real estate and garner the user’s full attention. Streaming ad units perform well in media player environments due to high user bandwidth.
Audio
AVAILABILITY:
Yahoo! LaunchCAST
FORMAT:
WAV (Stereo, 44.1 KHz, 16 Bit or higher)
AIFF (Stereo, 44.1 KHz, 16 Bit or higher)
CD Audio/Music
DAT
MP3 (Stereo, 44.1 KHz, 16 Bit or higher)

Note: Yahoo! will review your capture upon submission to check for quality and compatibility
DURATION:
15 or 30 seconds. Rich Media is NOT permitted. Higher duration will need to be approved by richmedia-ads@yahoo-inc.com.
TRACKING:
3rd party tracking is available for the beginning and end of the audio stream. Mid-stream tracking is NOT available. Please contact richmedia-ads@yahoo-inc.com for information.
Cooresponding Units
This REQUIRED clickable 180x150 ad unit runs simultaneously with the audio stream either to the immediate left or right of the stream. It appears for the duration of the stream and turns into content when the player content begins to play. If a 180x150 is not available, a Yahoo! default will be used.

DIMENSIONS:
180x150
FORMAT:
GIF/JPG | Flash |3rd party tags.
FILE SIZE:
GIF/JPG = 20K | Flash = 30k
ANIMATION:
Allowed, 15 second max
VIDEO:
Not permitted.
AUDIO:
Not permitted.
THIRD PARTY SERVING:
Allowed. No Rich Media permitted.
TRACKING:
If 3rd party ad tags are not available, you may track the corresponding unit with 1x1 pixels.


SUBMISSION GUIDELINES
All audio ads must be submitted to Yahoo! 5 days prior to campaign launch or possible delay may occur. Contact your Sales Representative for additional details. Physical delivery should be submitted to the following address:
    Yahoo,Inc.
    c/o Charles Cooper
    2914 Taylor Street
    Dallas,TX 75226
Please include the following information with all assets:
  1. Advertiser Name
  2. Campaign Title
  3. Sender's Name
  4. Sender's Phone #
  5. Sales Representative's Name
  6. Insertion Order
  7. Spot titles & lengths
All electronic formats should be submitted directly to Charles Cooper.
YAHOO ADVERTISEMENT POLICY:
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
  • Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
  • Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
  • Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
  • All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
  • Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
  • Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
  • The sponsor of any advertising message appearing on the U.S. Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.
 

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