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Expandable
Expandable
Expandable ad units offer more real estate than traditional media. The expandable panel runs in current ad positions, and you can include anything you would normally put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more).


Initial WxH
Panel WxH
Full Expanded WxH
Alt Image
Max File Size
Initial Download
Max File Size
Max # of Panels
Max Weight Per Panel
Panel Expansion Direction
468x60
468x150
468x210
20k
40k
4
60k
down
728x90
728x225
728x315
20k
40k
4
60k
down
120x600
300x600
420x600
20k
40k
4
60k
left
160x600
300x600
460x600
20k
40k
4
60k
left
180x150
120x250
300x250
20k
40k
4
60k
left
240x400
240x400
480x400
20k
40k
4
60k
left
300x250
260x300
560x300
20k
40k
4
60k
left
425x600
425x600
425x600
20k
40k
4
60k
n/a
* There is a 100k total Max Weight on the page at any given time.
AVAILABILITY:
Available in ALL sizes in ALL Yahoo! properties.
FORMAT:
Must be built by an approved Rich Media vendor.
FILE SIZE:
Alt image GIF/JPG = 20k | Initial flash = 40k | Total file size = 100k (without video), 2.2 megs (with video)
ANIMATION/LOOPING:
Allowed. Unlimited looping within 15 seconds.
VIDEO:
Allowed in the panel portion.
Format: True Streaming. Progressive download available on click only
Length: 30 seconds max
File Size: 2.2 megs
AUDIO:
On click OR mouse-over. If on mouse-over, there MUST be a 1 second delay.The audio MUST stop when the banner is moused-off.

Length: 30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds.
DATA COLLECTION:
If you wish to collect personal information within advertisements, those ad units will need to:
  1. Clearly identify your organization.
  2. Provide a direct link to your privacy policy, adjacent to the submit button.
  3. Clearly identify the purpose for collecting the information.
Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".
CLOSE BUTTON RESTRICTIONS:
None.
HOT SPOT RESTRICTIONS:
Hot spot should be no more than 25% of the entire ad unit.
BORDER RESTRICTIONS:
Ads without a border MUST have a high contrast background color that does not mimic the color of the page it serves on.
FREQUENCY CAP RESTRICTIONS:
None.
OTHER RESTRICTIONS:
The action that causes the panel to expand, MUST also cause the panel to retract.
  • Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.
  • Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button.
SUBMISSION GUIDELINES:
Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.

Rich media ads must be submitted 5 business days prior to launch to enable thorough testing. Contact your Sales Representative for additional details. Creative submissions should include the following:
  • Advertiser name
  • Yahoo! Insertion Order number
  • Detailed trafficking instructions
  • Creative files
  • Alternate text (if applicable)
  • Linking URL
  • 3rd party tags (if applicable)
3rd party tags must be live at the time of submission to enable thorough testing before launch. For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user's browser does not support Flash 6.0 and above.
YAHOO ADVERTISEMENT POLICY:
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
  • Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
  • Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
  • Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
  • All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
  • Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
  • Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
  • The sponsor of any advertising message appearing on the U.S. Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.
ACCEPTED RICH MEDIA VENDORS:
Yahoo! Rich Media, Eyeblaster, Unicast|Viewpoint, Interpolls, Klipmart|Motif, Pointroll, Atlas Rich Media, EyeReturn, United Virtualities
Reverse Expandable
Reverse Expandable
With Reverse Expandable panels, the expandable portion of the panel will pre-expand for one second, and then automatically retract. The pre-expanding part of the panel is frequency capped to once per user per day; in subsequent views, the ad will function as a regular expandable banner.


Pre-Expanded WxH
Retracted WxH
Panel WxH
Alt Image
Max File Size
Initial Download
Max File Size
Max # of Panels
Max Weight Per Panel
Panel Expansion Direction
468x210
468x60
468x150
20k
40k
4
60k
down**
728x315
728x90
728x225
20k
40k
4
60k
down**
420x600
120x600
300x600
20k
40k
4
60k
left
460x600
160x600
300x600
20k
40k
4
60k
left
300x250
180x150
120x250
20k
40k
4
60k
left
240x400
240x400
240x400
20k
40k
4
60k
left
560x300
300x250
260x300
20k
40k
4
60k
left**
425x600
425x600
425x600
20k
40k
4
60k
n/a
* There is a 100k total Max Weight on the page at any given time.
** Except Music top page, Pepsi Smash top page and Sports must expand to the right. News and Music slideshows must expand up.

AVAILABILITY:
Allowed in limited Yahoo! properties. Please contact your Yahoo! Sales Representative for details.
FORMAT:
Must be built by an approved Rich Media vendor.
FILE SIZE:
Alt image GIF/JPG = 20k | Initial flash = 40k | Total file size = 100k (without video), 2.2 megs (with video)
ANIMATION/LOOPING:
Allowed. Unlimited looping within 15 seconds.
VIDEO:
Allowed in the panel portion AFTER the pre-expanded unit is completed.
Format: True Streaming. Progressive download available on click only
Length: 30 seconds max
File Size: 2.2 megs
AUDIO:
On click OR mouse-over. If on mouse-over, there MUST be a 1 second delay.The audio MUST stop when the banner is moused-off.

Length: 30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds.
DATA COLLECTION:
If you wish to collect personal information within advertisements, those ad units will need to:
  1. Clearly identify your organization.
  2. Provide a direct link to your privacy policy, adjacent to the submit button.
  3. Clearly identify the purpose for collecting the information.
Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".
CLOSE BUTTON RESTRICTIONS:
None.
HOT SPOT RESTRICTIONS:
Hot spot should be no more than 25% of the entire ad unit.
BORDER RESTRICTIONS:
Ads without a border MUST have a high contrast background color that does not mimic the color of the page it serves on.
FREQUENCY CAP RESTRICTIONS:
1 per user per 24 hours. On subsequent views, the unit will act as a standard expandable unit.
OTHER RESTRICTIONS:
The action that causes the panel to expand, MUST also cause the panel to retract.
  • Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.
  • Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button.
SUBMISSION GUIDELINES:
Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.

Rich media ads must be submitted 5 business days prior to launch to enable thorough testing. Contact your Sales Representative for additional details. Creative submissions should include the following:
  • Advertiser name
  • Yahoo! Insertion Order number
  • Detailed trafficking instructions
  • Creative files
  • Alternate text (if applicable)
  • Linking URL
  • 3rd party tags (if applicable)
3rd party tags must be live at the time of submission to enable thorough testing before launch. For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user's browser does not support Flash 6.0 and above.
YAHOO ADVERTISEMENT POLICY:
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
  • Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
  • Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
  • Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
  • All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
  • Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
  • Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
  • The sponsor of any advertising message appearing on the U.S. Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.
ACCEPTED RICH MEDIA VENDORS:
Yahoo! Rich Media, Eyeblaster, Unicast|Viewpoint, Interpolls, Klipmart|Motif, Pointroll, Atlas Rich Media, EyeReturn, United Virtualities
 
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