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Solutions - Rich Media Formats - Video Player Streaming
Video Player Streaming
Player Streaming ad units run within Yahoo! media players across the network. These ads use 100% real estate and garner the user's full attention. Streaming ad units perform well in media player environments due to high user bandwidth.
Video
AVAILABILITY:
Yahoo Music Player
Yahoo News Player
Yahoo Sports Player
Yahoo Tech Player
Yahoo Finance Player
Yahooligans TV Player
Yahoo Games Player
Apprentice 5 Player
ET Insider Player
ET Online Player
FORMAT:
Video: BetaSP large & small, Digital Beta, VHS, SVHS, DVD, Hi8
Electronic: .mov, .avi, .mpg/mpeg/mp2
DURATION:
15 or 30 seconds. Rich Media is NOT permitted. Higher duration will need to be approved by richmedia@yahoo-inc.com.
TRACKING:
3rd party tracking is available for the beginning and end of the video stream. Mid-stream tracking is NOT available. Please contact richmedia-ads@yahoo-inc.com for information.
Corresponding Unit - 300x250
This REQUIRED clickable 300x250 ad unit runs simultaneously with the video stream either to the immediate left or right of the stream. It appears for the duration of the stream and turns into content when the player content begins to play. If a 300x250 is not available, a Yahoo! default will be used.
AVAILABILITY:
Required with ALL video streams.
DIMENSIONS:
300x250
FORMAT:
GIF/JPG | Flash |3rd party tags.
FILE SIZE:
GIF/JPG = 20K | Flash = 30k
ANIMATION:
Allowed, 15 second max
VIDEO:
Format: True Streaming. Progressive download available on click only
Length: 30 seconds max
File Size: 2.2 megs
Video Source: 4:3 Aspect Ratio
Full Frame: 29.97 fps
Video Format: Preferred: betaSP, digibeta, etc. what we have
For Uncompressed Video File: .avi, 400x300 output, recommended min filesize for quality is 30mb/15sec
AUDIO:
Not permitted.
THIRD PARTY SERVING:
Allowed. No Rich Media permitted.
TRACKING:
If 3rd party ad tags are not available, you may track the corresponding unit with 1x1 pixels.
Corresponding Unit - 468x60
This OPTIONAL clickable 468x60 ad unit runs simultaneously with the video stream and 300x250. It appears under the Stream and 300x250. It appears for the duration of the stream and continues to show as content plays until either the user closes the clip or the next commercial plays.

AVAILABILITY:
Yahoo News Player
Yahoo Sports Player
Yahoo Tech Player
Yahoo Finance Player
Yahooligans TV Player
Apprentice 5 Player
ET Insider Player
ET Online Player
DIMENSIONS:
468x60
FORMAT:
GIF/JPG | Flash |3rd party tags.
FILE SIZE:
GIF/JPG = 20K | Flash = 30k
ANIMATION:
Allowed, 15 second max
VIDEO:
Format: True Streaming. Progressive download available on click only
Length: 30 seconds max
File Size: 2.2 megs
Video Source: 4:3 Aspect Ratio
Full Frame: 29.97 fps
Video Format: Preferred: betaSP, digibeta, etc. what we have
For Uncompressed Video File: .avi, 400x300 output, recommended min filesize for quality is 30mb/15sec
AUDIO:
Not permitted.
THIRD PARTY SERVING:
Allowed. No Rich Media permitted.
TRACKING:
If 3rd party ad tags are not available, you may track the corresponding unit with 1x1 pixels.
Corresponding Unit - 234x60
This OPTIONAL clickable 234x60 ad unit appears once the video stream and 300x250 have completed and continues to show as content plays until either the user closes the clip or the next commercial plays. This portion of the ad is clickable.
AVAILABILITY:
Yahoo Games Player
DIMENSIONS:
234x60
FORMAT:
GIF/JPG | Flash |3rd party tags.
FILE SIZE:
GIF/JPG = 20K | Flash = 30k
ANIMATION:
Allowed, 15 second max
VIDEO:
Format: True Streaming. Progressive download available on click only
Length: 30 seconds max
File Size: 2.2 megs
Video Source: 4:3 Aspect Ratio
Full Frame: 29.97 fps
Video Format: Preferred: betaSP, digibeta, etc. what we have
For Uncompressed Video File: .avi, 400x300 output, recommended min filesize for quality is 30mb/15sec
AUDIO:
Not permitted.
THIRD PARTY SERVING:
Allowed. No Rich Media permitted.
TRACKING:
If 3rd party ad tags are not available, you may track the corresponding unit with 1x1 pixels.
SUBMISSION GUIDELINES
All video ads must be submitted to Yahoo! 5 days prior to campaign launch or possible delay may occur. Contact your Sales Representative for additional details. Physical delivery should be submitted to the following address:
    Yahoo,Inc.
    c/o Charles Cooper
    1680 N. Glenville Drive
    Richardson,TX 75081
Please include the following information with all assets:
  1. Advertiser Name
  2. Campaign Title
  3. Sender's Name
  4. Sender's Phone #
  5. Sales Representative's Name
  6. Insertion Order
  7. Spot titles & lengths
All electronic formats should be submitted directly to Charles Cooper.
YAHOO ADVERTISEMENT POLICY:
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
  • Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
  • Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
  • Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
  • All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
  • Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
  • Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
  • The sponsor of any advertising message appearing on the U.S. Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.
 
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