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| Solutions - Rich Media Vendors - Point Roll |
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PointRoll delivers a supercharged suite of online advertising technologies that
dramatically enhances the impact of any Internet ad campaign. PointRoll products
and campaign support services measurably increase conversion opportunity, brand
awareness, creative expression, and message content. Our results have changed
the way that Internet advertising works, making us the global leader in Rich
Media advertising technology. Founded in April 2000, PointRoll provides our trademark outstanding services to 400 recognized brands.  |
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PointRoll’s anchor product is FatBoy. He is preferred by users for his un-intrusive style, and by publishers for his page-based staying power and expandable performance. Advertiser’s love him because FatBoy delivers quantifiable results that have redefined the metrics used to measure ad performance online… you could say he broke the scale. AdTracker- PointRoll’s proprietary ad reporting system enables the advertiser and/ or agency to retrieve PointRoll Ad campaign effectiveness metric reports. Metrics include: Ad Impressions, Panel Impressions, Interaction Rates, Action & Activity Rates, Average Panel Display Times, Average Page Display Times, Average Brand Interaction Times, Panel Clicks (broken down for each separate click within the panels), & Banner Clicks (broken down by sections of the main creative). AdDesigner- Agencies and advertisers come for FatBoy, but stay for PoinRoll’s outstanding service. It starts with the most knowledgeable sales team in the business and expands to include a full team of campaign managers and designers that work with each client to leverage an easy-to-use Web based interface, which provides easy building of all PointRoll products. So whether we are acting as an “agency within an agency” designing masterful creative or partnering with some of the best interactive agencies in the world to deliver support services in campaign & ad traffic management- we are working hard to deliver the kind of metrics that can’t be measured- so FatBoy can deliver the kind that can. Interactivity – Within any PointRoll ad unit the advertiser can deliver a wide range of interactive features to strengthen its impact. Examples of features include streaming video, polling, instant e-mail, send to friend, sweepstakes, audio, data collection, dynamic content and more. Metrics – PointRoll offers an array of metrics that go beyond the standard click and impression. Now you can measure conversion and branding impact. You can learn how many users interacted with the ad unit, how long they viewed the unit, how many different messages (panels) they viewed and for how long, what specific actions they took within the ad. |
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FatBoy expandable - A user mouse-over the banner instantly expands into additional panels containing any combination of messaging and imagery- html, Flash, dynamic content, video and audio. This page-based permission marketing tool will not initially redirect the user to another site but expose them to a page-based mini-site. When a user moves the mouse off the ad or the panel, the panels instantly disappear, permitting the user to continue viewing the original website. Of course, a traditional click on a hotspot can take the user to an advertiser’s landing page. TowelBoy snap-back - Allows advertisers to deliver a quick, high- impact message to users within the existing page-based media. Upon initial page load, a TowelBoy ad snaps open, exposing the user to a larger html, Gif, or Flash message space. After a few seconds, the ad automatically snaps back to a standard unit size (FatBoy). BadBoy floater - Appears on screen as FreeForm dynamic content. BadBoy floats for a pre-set period of time, or can be opted out of via a user prompt placed strategically in the top corner of the page. Upon exit BadBoy leaves behind a mouse-activated expandable banner (a FatBoy) to provide a deeper level of user-initiated interaction within the page-based media space. PeelBack- A user opt in mouse-over on a digital earmark graphic on the corner of a page or ad activates a pre set time limited peel back of the existing web page to reveal a uniquely positioned ad. This product can contain any of the interactive features that FatBoy has revolutionized. TomBoy universal 100K+ - Allows for multiple creative opportunities within the existing real estate. TomBoy downloads onto the page progressively. It starts as a standard ad – once the page fully loads the ad is replaced with a TomBoy 100K+. The advertiser can now deliver high quality imagery and interactive features such as video, data collection, dynamic data, instant e-mail and more. Technologies- Flash 5, Flash MX, HTML, GIF, Java, Streaming Video |
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FatBoy expandable
TowelBoy snap-back
BadBoy floater
PeelBack
TomBoy universal 100K+
All Products
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