Jason McKay
VP/GM Unicast
jmckay@unicast.com and Yahoo!RichMedia@unicast.com
760. 712.7039
www.unicast.com

Unicast by Viewpoint provides full-service integrated digital marketing campaigns for numerous Fortune 500 and blue chip companies.

We are highly skilled at creating fully integrated creative marketing campaigns that find and reach your target audience.

Unicast's ad delivery platform, UAP, supports all creative formats in the Unicast suit and provides a flexible framework to create award-winning advertising.

We implement the best practices of creative development, campaign strategy, 3D advertising, media planning, metrics & reporting, rich media email, media buying, and ad serving.

Campaign Planning

• Understand Campaign Goals
• Media Planning
• Recommend Formats

Campaign Execution

• Build Ads
• Schedule Media
• Traffic Tags
• Publisher Follow-up
• Delivery Optimization

Campaign Analysis

• Performance Dashboard
• Performance vs. Goals
• Performance within Category
• Engagement Factor

Yahoo! accepts 3 of Unicast's rich media ad formats: In Page, Over-the-Page, and Expandable banner.

Unicast ad products support all file formats, including Flash, video, 3D, and gif, while being player and browser agnostic, reaching over 98% of the internet population. Targeting based on browser, plug-in, and bandwidth allows for maximum ROI, and back-up Flash/gif files ensure that all users have a smooth viewing experience. We offer frequency and impression capping, which allows for higher ad CTRs and interactions rates by avoiding overexposure.

In Page

Banner ad that resides within a defined area of the Web page & support both pure video & Flash. Unicast offers IAB-compliant format sizes and significant file size freedom. Users controls allow video ads to be paused, replayed, muted, and expand to full screen. In Page ads can have any number of features, including forms, printable coupons, and send-to-a- friend.

Expandable

In-Page Expandable ads enable creative to expand out of the banner. These units provide many additional opportunities for interaction that engages the user through video, data capture and other interactive elements. Unicast can support multiple videos within an ad; as well as provide reporting on ad engagement based any number of actions, including mouse-over, click, video play/pause, send-to-a-friend and form entry.

OTP

IAB-compliant Video or Flash ads that play within a top layer over Web site content are known as Over-the-Page ads, which deliver a high-impact brand experience. You can extend your brand exposure with additional Unicast ITP features. Ads can include reminder units that remain on a page after an ad has played. Ads can also include the peel back, or “dog-ear” that typically resides in the upper right hand side of a page, and when clicked or moused over, expands up to half the size of a screen.

Please visit the research section of the Unicast website

Unicast Research

• Full suite of ad products, with ability to utilize:
  • Interactivity
  • Video/Audio
  • Trailer
  • Send to Friend e-mail
  • Print Ad
  • Click to Full Screen Mode
  • Tabbed Video
  • Movable Ad
  • Interactive 3D
  • Frequency Capping
  • Multi-Ad Communication
  • Data Streaming/Capture
  • Sweepstakes
    
    
• Unicast Ad Platform
  • Supports all creative formats
  • Provides a flexible framework to create award-winning advertising
  • Aggregates reporting across all formats and publishers
  • Streamlines many campaign management tasks.